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HIPAA compliant · BAA on signup · encrypted at rest and in transit
Why retention is the entire vet practice business
70%
Of veterinary practice revenue comes from repeat clients. AVMA Pet Ownership and Demographics Sourcebook, 2024.
5×
Cheaper to keep a current client than to win a new one through marketing. RevenueWell, retention analysis.
75%
Into recovery is when QR Rx sends the review request, timed to the peak-end moment patients remember. Peak-end rule, Kahneman & Redelmeier.
Trusted by vet hospitals building modern aftercare into every recovery. Shaped by hundreds of vet-owner conversations and peer-reviewed recovery research.
HIPAA Compliant
BAA Available
256-bit Encryption
No App Required
See QR Rx in Action
Care plan creation to pet parent's phone in 20 seconds.
Pet parents read discharge papers four times the first night. Make every read count.
How it works
Three steps from surgery suite to a calm recovery at home.
01
Pick a vet template or import your own
100+ vet templates
Pick from 100+ vet templates: spay, neuter, dental cleaning, dental extraction, mass removal, cruciate repair, soft tissue, ortho, cataract, and more. Or drop in your own protocol PDF. We pull out the structure and brand it.
02
Customize for the case in front of you
20s average
Edit instructions, prescriptions, milestones, and follow-up dates. Pet name, owner name, dose schedule, and emergency contact are all set automatically. Your colors and logo are too.
03
Pet parent scans QR, follows the plan
0 downloads
Send the pet home with a printed QR card or text it to the owner. Opens in any browser. No app, no account, no password to remember at midnight when their dog won't stop pacing.
Patient View
What your vet patient sees.
Two ways to deliver the same care plan: scanned on a phone or handed to them at discharge. Branded, accessible, and built for recovery, not check-ins.
The cone stays on 24/7 for 10 days. Licking is the #1 cause of complications.
Quiet rest
No running, jumping, stairs, or rough play. Confine Biscuit to a small room or crate.
Day 4-10Healing check
Check the incision daily
Look for redness, swelling, or discharge. Small bruising is normal.
Day 11-14Final healing
Gradual return to normal
Activity can slowly return after day 14. E-collar can come off once the incision is fully closed.
Medications
MedicationDirections
Carprofen75 mg
1 tablet by mouth once daily with food for 4 days.
Gabapentin100 mg
1 capsule every 12 hours for 5 days as needed.
Milestones
Day 3
Eating and drinking normally
Day 7
Incision looking clean
Day 10
E-collar can come off
Day 14
Back to normal activity
When to call us
Call right away
Any of these signs need attention
Opened incision any visible opening, bleeding, or drainage
Not eating refusing food for more than 24 hours
Lethargy unusually tired after day 2 or repeated vomiting
Call Happy Paws Veterinary(303) 774-3012
Cura · The 11pm questions
The five questions every veterinary patient asks at 11pm.
These are the real questions Cura answers when your front desk is closed. Each one is grounded in your verified protocols and tagged to where the patient is in recovery.
Should they really be this sleepy?
Anesthesia leaves most pets groggy for 24 hours. They will sleep more than usual through day 2. Persistent grogginess past 48 hours is worth a call.
Verified by your clinic
Day 1 to 2
Why won't they eat?
Skipping the first meal after anesthesia is typical. Offer something gentle (boiled chicken, plain rice) at the next meal. If they refuse food past 24 hours, message us.
Verified by your clinic
Day 1
Are they allowed to lick the incision?
Not at all. The e-collar stays on for the full 10 to 14 days. Licking introduces bacteria and reopens stitches. Try the soft donut style if the cone is too stressful.
Verified by your clinic
Day 1 to 14
When can they jump on the couch again?
Restricted activity for 10 to 14 days after most spay and neuter procedures. Block off furniture and stairs. Short leashed walks start day 3 to 5.
Verified by your clinic
Day 10 to 14
The incision looks bumpy. Is that normal?
Slight swelling and a firm ridge under the incision through week 2 is typical scar tissue. Hot, weeping, or rapidly growing swelling is not; send a photo for a quick check.
Verified by your clinic
Week 1 to 2
Every answer is clinic-verified. Cura never invents a medication.
The Science of Peak Relief
The 5-star moment lands the moment they're back to themselves.
The peak-end rule (Kahneman, Redelmeier): pet parents remember the recovery by its emotional peak, not its full length. That peak is the moment the pet acts like themselves again. QR Rx fires the review prompt at 75% of the recovery window, when the pet is bouncing back and the gratitude is highest.
01·Spay/neuter
“She's running at the park again.”
Day 10 of 14
02·Dental cleaning
“Eating without dropping food.”
Day 3 of 5
03·Cruciate repair
“Full weight on his bad leg.”
Week 6 of 8
04·Mass removal
“Wagging when I come home.”
Week 2 of 3
05·Dental extraction
“Chewing kibble like before.”
Day 7 of 10
06·Cataract surgery
“She found her ball under the couch.”
Week 3 of 4
Why veterinary
Built around what pet parents actually need at home.
Pet parents Google their pet's surgery five times the first night. We give them the answers, written by their vet, branded to your hospital.
01 · Pet parent anxiety
Stop the 11pm 'is this normal' call.
Pet parents Google their pet's surgery five times the first night. We give them the timeline they're searching for, written by their vet, branded to your hospital. The 11pm call doesn't happen. The pet rests. The owner sleeps.
02 · Recovery compliance
Make the meds get given on time.
Half of post-op pet medication doses get missed because the owner forgets. We send the pet parent a reminder before each dose with the dosage and the pet's name. They follow through. The pet heals. Outcomes match the protocol.
03 · The next visit
Annual exams that actually happen.
After surgery, pet parents tend to skip the next year's annual unless reminded. The recovery plan ends with a one-tap booking link for the follow-up and the next annual. The visit books before they forget.
The cost of doing nothing
What you're losing every time a pet parent doesn't follow through.
Numbers based on industry averages for a single-location vet hospital. Yours will vary by case mix. The point is the cost is real, even if it's not on a line item.
70%
Of vet practice revenue comes from repeat clients. AVMA Pet Ownership Sourcebook, 2024.
50%+
Of post-op pet medications get missed because the owner forgets. The pet pays the price.
5×
Cheaper to keep an existing client than to win a new one through ads. RevenueWell.
The evidence
Structured aftercare isn't a nicety. It's where outcomes and retention are decided.
The days after a procedure are when patients forget instructions, drift from the plan, and quietly decide whether to come back. The literature on recall, adherence, and retention is consistent, and it points to the same intervention: timely, structured follow-up.
40–80%1
of the medical information a patient is given is forgotten almost immediately, and nearly half of what they do retain is recalled incorrectly.
78%2
of patients leave with an incomplete understanding of their care and discharge instructions, and most don't realize it.
30–85%3
more profit follows from improving customer retention by just 5%. Retention compounds, and the post-procedure window is where it's kept or lost.
Why it works
A day-aware care plan closes the recall gap, the patient has the right instruction at the right stage instead of a sheet they lost on day one. It keeps them engaged through the window where complications actually appear, and it gives your team a record of who is on track and who isn't, without anyone making a single phone call.
Clinical proof point
It reads what the patient reports, and flags your team
When a patient checks in with a symptom, the system recognizes whether it matches a known warning pattern for that procedure at that stage, and quietly surfaces them to your in-app inbox with a short, clinic-facing reason. It is a heads-up, not a diagnosis, connecting the dots so your team decides the next move, before it becomes an after-hours call.
Non-diagnostic by design. The clinic always decides.
6 in 100 procedures, driven by aftercare touchpoints
Staff time saved
120 hrs
$4,200 saved at $35/hr · 15 min per patient deflected by Cura
Annual QR Rx cost$2,990
Modeled estimate. Conservative assumptions: 6 in 100 procedures convert to a rebooking via aftercare touchpoints, 15 min saved per patient on deflected callbacks, $35/hr staff cost. Industry comparables run higher: aesthetic loyalty programs see 20-30% repeat-visit lift, dental recall reminder systems see 15-25%, reactivation email campaigns see 3-8% per send compounded across touchpoints. Your numbers will vary by specialty and implementation.
Patients don't disappear after recovery.
Three automated touchpoints keep recovered patients warm. Built into every plan, no extra cost.
90 days
How is your recovery going?
Re-opens the conversation. The earliest moment they consider you for their next procedure.
180 days
Time for a check-in.
Auto-personalized to their original procedure type. Drives second-procedure inquiries.
365 days
Annual reminder.
Lands in the inbox the week of their original visit. Owns the recall window most clinics never schedule.
Modeled retention impact based on conservative aftercare-engagement assumptions. Methodology details available.
Compared to what you have
QR Rx vs. the patchwork stack.
Most clinics run aftercare across email templates, a CRM, a review tool, and a clipboard. Here is what each layer costs you in time, leakage, and missed revenue.
Email + clipboard
Generic CRM
QR Rx
Branded recovery plan
Static PDF
Generic email
Day-aware, procedure-aware
Patient Q&A
Front desk call
FAQ page
Cura, 24/7, clinic-verified
Review timing
At discharge
Manual SMS
75% of recovery (peak-end)
Outcomes data
None
None
Cross-clinic benchmarks
Team seats
Per-seat pricing
Per-seat pricing
5 included, then $29/mo
HIPAA + BAA
DIY
Sometimes
By architecture
Comparison reflects the typical stack a cash-pay specialty practice runs today. Tool capabilities vary; check each vendor for current feature set.
Introductory offerQR Rx
We build your portal for you. $249Free.
White glove setup, on us. We design your branded recovery portal, your logo, your colors, starter care plan templates, build it, and hand you the keys, with your first month free. Delivered within 1 business day. All we need is three details.
Portal delivered within 1 business day. No payment until you have seen it.
Simple, Transparent Pricing
Start with a 30-day free trial. No credit card required. One plan, scaled to your practice.
Platform
Branded recovery plans, AI patient assistant, and reactivation loops. Scale by location and team seat.
$299/ month
1 location · 5 team seats
1
125+
Base (1 location, 5 team seats)$299
5
5 included75+
Included (5 seats with base)$0
Each user should have their own seat. Shared accounts compromise HIPAA audit logs.
Built for DSOs, multi-specialty groups, and PE-backed networks.
15+locations
For networks that have outgrown self-serve.
Unlimited everything
Enterprise-grade auth
Everything in Platform, plus:
SSO available on request (Okta, Azure AD, SAML)
Dedicated clinic subdomain available on request
Multi-location rollup analytics available on request
Priority support with dedicated success manager
Annual invoicing & PO support
Custom portal built
50+ locations
Book a 30-min call. We'll tailor a quote to your network.
All plans include unlimited care plans, 5 team seats, and HIPAA-compliant infrastructure. Annual billing saves you 2 months at every location and seat count. Prices in USD.
Frequently asked
Veterinary questions, answered straight.
Will pet parents actually use a QR code?
Yes. They use them at restaurants, vet offices, and pet stores already. They point a phone at the card you send home with the pet, type their date of birth, and the plan is on screen in ten seconds. No app, no account, no password.
Does it work with EzyVet, AVImark, or Cornerstone?
EzyVet connects directly through our prebuilt connector. Cornerstone is in our pilot program. AVImark, Provet Cloud, Vetspire, and any other system connect through Zapier, Make, Calendly, Acuity, a CSV upload, or a self-intake link.
The pet is the patient, but the owner reads the plan. How do you handle that?
The plan is written for the pet parent. The patient name is the pet's name, but the recipient is the owner. SMS reminders go to the owner's phone with the right greeting. We never accidentally send 'Hi Rover' to Rover's owner.
What about photo updates?
Pet parents can upload photos for your review, like a healing incision or a swollen paw. Photos are encrypted, tied to the care plan, and never shared with marketing or analytics. Most vets use this for a quick visual triage before deciding whether to bring the pet back in.
Is QR Rx secure for vet records?
Yes. HIPAA technically covers human PHI, but we apply the same security to vet records: BAA available, encryption in transit and at rest, every view logged, no third-party data sharing. Pet parents verify with a QR scan, a 6-digit PIN, and date of birth.
How long does setup take?
Under five minutes for the first care plan. Fifteen for the practice (logo, brand color, team invites, PMS link, starter templates for spay, neuter, dental, soft tissue, ortho). Most vet hospitals send their first plan on day one of the trial.
Can I customize my surgical protocol?
Every template is yours to edit. Instructions, prescriptions, milestones, photo schedule, follow-up dates. Already have your protocol PDFs? Drop them in. We pull out the structure and brand them.
What about a pet parent without a smartphone?
Hand them the printed plan. Same content, same instructions, same emergency number. Most vets print and send the QR, so the pet parent leaves with both. Staff don't have to triage.
Will I see who's reading the plan?
Yes. The dashboard lists every pet with status: sent, opened, viewing now. Day of recovery, photos uploaded, any flagged symptoms. At 5pm your team sees in thirty seconds who hasn't opened their plan and who needs a follow-up call.
What does it cost?
$299 a month for one location. $149 a month for each extra location, up to fifteen. Unlimited care plans, five team seats included (extra seats $29 a month). 30-day free trial, cancel anytime. Annual billing saves two months.
The pet goes home. Make sure the worry doesn't come with them.
30-day free trial. Unlimited care plans. Cancel anytime. Built for veterinary.
